MENTOR focuses on cultural production and management.

MENTOR was created by a team of young professionals active in the fields of culture, entrepreneurship, new technologies, and digital communication. It harnesses tangible and intangible cultural assets and modern artistic creations to contribute to local communities’ sustainable development. To realize this vision, we employ innovative strategies and applications in cultural management.

The “egg” entrepreneurship competition powered by Eurobank proclaimed MENTOR one of the most innovative Greek companies. Their portfolio includes projects for some of the most influential cultural organizations, institutions and festivals in Greece.

MENTOR aims to support and strengthen communities with untapped cultural assets, with the ultimate goal of assisting them to become self-sufficient through the proper identification, management and utilization of their comparative advantages.

Their team members have backgrounds in cultural and heritage management, academic program development, marketing and communication, social media management, interpretation and translation, web design and development, entrepreneurship and business development. In addition, they receive support from an extensive network of collaborating academics, cultural managers, artists, etc.

MENTOR has established essential partnerships with Eleusis 2023 / European Capital of Culture, the Hellenic American University & College, the Athena Research Center, the Attica School of Ancient Drama, the Heritage Management Organization (HERITAGE), the Animasyros: International Animation Festival, the Municipality of Elefsina and the Athens Tourism Development and Promotion Company (EATA) through “This is Athens”.


Panos Giokas

Co-founder & CEO of MENTOR

Panos was born in 1984, and raised in Eleusis. He graduated from the Kapodistrian University of Athens in 2007, and went on to do a postgraduate course in Marketing at the University of Leicester, and Heritage Management at the Hellenic Open University. In 2017 he received a scholarship from the Hellenic Initiative to participate in the StartMIT program at the Massachusetts Institute of Technology. Since 2008, he has worked in various B2B companies in the private sector as a Sales and Marketing Director. Currently, he is active in the organization and management of NGOs, with the goal of protecting and promoting the rich cultural heritage of Greece abroad.

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Yannis Pappas

Co-founder & COO of MENTOR

Yannis studied Italian Language & Literature at the National and Kapodistrian University of Athens and holds a Master's degree in Conference Interpreting & Translation (EN/FR>GR) from the University of Strasbourg. In 2014, he co-founded and is the chief operations officer at Mentor, specializing in digital communications. As he himself acknowledges, he is an introvert, typo crusader, wanderlust-filled, allergic to animal abuse/racism/bullying/stereotypes, philhellene from Chios island, Greece.

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Virginia Vassilakou

Project Manager

With a multi faceted experience in several industries such as tourism, fashion and retail, banking and business development, and electronic music production, Virginia has built on having a diverse background and considers herself to be an entrepreneurial persona. She holds a BSc in Physics, a degree in Interior Design and a Masters degree in Entrepreneurship and Innovation from Lund University. She recently joined the Mentor team as a Project Manager, coordinating the projects and the talented minds that constitute Mentor.

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